Season 2 — Built Around You

We've survived
137,000 obstacles.
Yours might be #137,001.

Season 2 of Sugar & Grit is your story. Tell us what cliff you're hanging off right now — and we'll tackle it together. Your obstacle could be the episode someone else has been waiting for.

We'll add you to the Sugar & Grit list. You can unsubscribe any time.
Be specific. The more real it is, the more it'll help someone else. 2–5 sentences is perfect.

We read every single one. By submitting, you're joining the Sugar & Grit list and giving us permission to potentially feature your obstacle (anonymously or with credit — your choice) on Season 2.

🤙

"Hanging off a cliff with one finger. That's how it feels. That's also how it ends — you find another handhold."

— Abby Jordan

Want to go deeper now?

If your obstacle is urgent and you don't want to wait for Season 2 — the Sugar & Grit Inner Circle is where Abby tackles real founder problems every month, live.

Join the Inner Circle →

Building something real?

The Founding Mastermind is 8 founders, 6 months, and direct access to Abby Jordan. If your obstacle is big enough that you need more than a podcast episode, this is for you.

Apply for the Mastermind →

What Happens After You Submit

We actually read them.

Step 01

You submit your obstacle

We get it. We read it. Your email goes on our list — which means you'll hear every episode the second it drops.

Step 02

We build Season 2 around the best ones

Abby and Becky select obstacles that will resonate with the widest audience. Yours could be #137,001. We'll reach out if we want to feature it.

Step 03

You get to hear yourself helped

When your obstacle becomes an episode, you'll know. And so will every other founder who's been hanging off the same cliff.