8 founders.
6 months.
Opening 2027.
The mastermind is coming — but not this year. Get on the waitlist now and you'll be first in the room when it opens. Waitlist members get priority access and founding pricing.
Waitlist now open · Launching 2027Be first in line.
We'll reach out to waitlist members first when applications open — with founding pricing and early access before it goes public.
What the mastermind will look like.
A small room
8 founders maximum. This isn't a group coaching program with 200 people on a Zoom. It's a room where everyone knows your obstacle and everyone is working on something real.
Direct access to Abby
Twice-monthly group calls plus monthly 1:1s. 20 years of survived experience — two ADA lawsuits, three investor cycles, 25 almost-quits. Not theory. Not frameworks from a book.
Founding pricing
Waitlist members get access before it's public — and the founding cohort rate won't come back. The price goes up when it opens publicly. Get on the list now.
"I quit 25 times. I came back 26. That's the only credential that matters — and it's what this room will be built on."— Abby Jordan, Co-Founder eCreamery · Host, Sugar & Grit
The course is coming first.
While the mastermind opens in 2027, the Hanging Off a Cliff course is launching this year. Nine modules. Twenty years of frameworks. Everything you'd learn in the mastermind — at a fraction of the investment. Get early access now.
Get Early Access to the Course8 founders.
6 months.
Direct access to someone who held on.
This is not a course. This is a room. A small group of founders working through real obstacles with Abby Jordan — the person who quit 25 times and came back 26.
Most business coaching sells you frameworks from people who've never had to make payroll in February with an empty account.
The Founding Mastermind is different. You're not buying a system. You're buying access to 20 years of survived experience — the ADA lawsuits, the investor pressure, the COVID high and the crash that followed, the 25 moments of almost quitting.
Abby didn't just study the cliff. She hung off it with one finger and found the next handhold. Every single time.
That's what you're getting in this room.
"The person paying $12,500 isn't buying credentials. They're buying a shortcut through pain they're currently in."— The thinking behind this mastermind
Six months of not figuring it out alone.
Twice-Monthly Group Calls
Live group sessions every other week. Real problems, real talk. Abby brings the frameworks. You bring the obstacle. The group brings the perspective you didn't know you needed.
Monthly 1:1 with Abby
One hour, one-on-one, every month. Your business, your situation, Abby's undivided attention. This is where the real work happens.
Private Community Channel
A private space for the 8 of you plus Abby. Ask questions between calls. Share wins. Get unstuck at 11pm on a Tuesday when something goes sideways.
20 Years of Frameworks
Every tool Abby uses to run eCreamery — pricing strategy, cash flow systems, hiring decisions, partnership structures. Built from 20 years of getting it wrong and figuring out right.
First Access to Everything
Mastermind members get first access to the Hanging Off a Cliff course, future cohorts, live events, and any Sugar & Grit offering before it opens publicly.
Becky App — Special Guest
Becky App, Sugar & Grit co-host and eCreamery co-founder, joins the mastermind as a special guest for select sessions. Her perspective on partnership and creative problem-solving is a bonus nobody can buy separately.
8 spots. Not everyone is right for this room.
You're the right fit if:
- You're 1–10 years into building a real business
- You have revenue but feel like you're surviving instead of building
- You're in food, CPG, product, retail, or service — something tangible
- You've had at least one moment of wanting to quit
- You're ready to do the work, not just consume the content
- You want a thinking partner who's been there — not a coach who hasn't
This is not for you if:
- You're pre-revenue or still validating your idea
- You want a course (that's the Hanging Off a Cliff course)
- You want someone to hype you up, not challenge you
- You're not willing to be honest about where you actually are
Abby Jordan
Your Mastermind Host- Co-founder, eCreamery — 20 years, still running it
- Survived two ADA lawsuits (one with no cash and partners walking away)
- Called senators, Google legal, and a DC advocacy group from her kitchen and won
- Pitched Harry & David after a flat tire, 5pm Friday, everything on the line. Got the deal.
- Three investor cycles. Bought the company back on her own terms.
- Quit 25 times. Came back 26.
- Host, Sugar & Grit podcast
What it costs.
What it's worth.
6-Month Founding Mastermind
— or —
2 payments of $6,250
If working with Abby saves you one bad hire, one wrong partnership deal, one pricing mistake that kills your February — that's worth $50,000 to your business. This is $12,500.
90-Day Guarantee: Do the work, show up to the calls, implement what we work on — and if you don't get value in the first 90 days, you get your money back. No questions.
8 spots. Applications reviewed personally by Abby. Response within 5 business days.
Tell me what you're building.
I review every application myself. This isn't a funnel — it's a conversation to make sure we're both the right fit. Fill this out and I'll be in touch within 5 business days.