137,000 obstacles. Six episodes to start.
The real, unfiltered story of 20 years building eCreamery — told by the two founders who lived it. No gurus. No hustle-speak. Just the truth.
Season 1
Obstacle #1
We Took the Leap
The moment Becky and Abby said yes to something that made absolutely no sense on paper — and why that was the best decision they ever made. Or at least, the most interesting one.
Obstacle #18
Our Ice Cream Doesn't Ship
You'd think this would be a dealbreaker for an ice cream gift company. It wasn't. This is how we learned that creative problem-solving is our actual superpower.
Obstacle #74
Whispering in the Grand Canyon
There's a moment when you realize your marketing is basically shouting into a void from very, very far away. This is when we got loud.
Obstacle #187
Writing the PR Wave of Celebrity Scoops
We figured out how to earn press. Then we figured out how to keep it. The PR strategy that changed everything — and naming ice cream after celebrities before it was cool.
Obstacle #228
Money Problems — The Seasonality of Ice Cream
Seasonality is a beautiful word for 'we have no idea when we're going to make money.' How we survived it, what broke, what held, and what we'd do differently.
Obstacle #555
Investor Suggests Shark Tank
Three investors bought out. Founder-owned again. The full story of how we took on investors, what happened, and how we bought ourselves back. Finally.
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