Hanging
Off a
Cliff.
How to hold on when everything tells you to let go.
9 modules. 20 years of survived experience. The course built from real obstacles, real mistakes, and 25 moments of almost quitting — packaged for founders who are in the middle of their own cliff right now.
Join the Waitlist
The course isn't open yet. Get on the list and you'll be first to know when it launches — at the lowest price it will ever be.
No spam. Unsubscribe any time. Waitlist members get launch pricing and first access.
Course price: $1,997 — waitlist gets a discount.
Most courses are written by people who figured it out. This one was written by someone who almost didn't — 25 times.
Hanging Off a Cliff isn't theory. It's the 20 years of eCreamery — the ADA lawsuits, the COVID revenue crash, the investors, the almost-quits, the flat tire on the way to Harry & David — packaged into 9 modules that give you a framework for your cliff.
Every module opens with a real story. Every module closes with something you can use in your business this week.
This course is not:
A generic business framework anyone could have written
Motivational content you'll forget by next Tuesday
Advice from someone who's never had to make payroll in February
A highlight reel of someone else's success
This course is:
20 years of survived experience, raw and specific
9 modules built from real obstacles, real mistakes, real recoveries
The course Abby wishes had existed when she needed it most
9 modules. Every one built from something real.
I Quit 25 Times
The real story of staying
What quitting actually looks like from the inside — and why coming back 25 times is the only credential that matters. Maps your own quit pattern so you can see it coming next time.
Don't Mistake a Wave for the Ocean
Permanent decisions on temporary data will bankrupt you
The COVID revenue story. The most expensive mistake of 20 years — and the one question you should ask before every major decision: is this a wave or is this the ocean?
The Price Is Never the Problem
Underpricing, shame, and the February crisis
Why food and product founders chronically underprice, what February actually looks like in a seasonal business, and how the shame of asking for a payment plan is more expensive than the debt itself.
You Are Not Your Business
What happens when the thing you built becomes who you are
When the press feels like proof you exist. When the bad quarter feels like proof you don't. The identity merger that makes you a worse decision-maker — and how to separate the two before it costs you both.
Trust Is the Only Thing That Survives
The co-founder truth nobody puts in a contract
The years of not talking outside of business. What trust actually looks like when everything else breaks down. What to put in writing that nobody tells you to put in writing.
Don't Go Wide. Go Deep.
How to build a $3M business in 1,200 square feet
The expansion trap. Why "more" feels like progress and isn't. How eCreamery hit $3M in revenue out of a 1,200 sq ft space — and the question nobody asks at year 5: What if I just did this better?
Scaling for the Wrong Reason
What happens when ambition and investor pressure sound exactly the same
The difference between scaling because the business is ready and scaling because you want what scaling promises. How capital partners change the questions you ask — and which questions disappear.
The Quarterly Crisis
What almost losing it all actually looks like from the inside
The ADA lawsuit with no cash. Partners walking away. The husband who named the pattern. Why shame is the most expensive thing on your balance sheet. And the calls to senators that saved everything.
One More Handhold
How to hold on when everything tells you to let go
The closing module. What 20 years of one-finger moments actually builds in you. What brought you back every single time. Your cliff map — and why you're still here.
From Abby Jordan, Course Creator
"I built this course because I needed it and it didn't exist. Every business school gives you frameworks from people who never had to call a senator from their kitchen table. I'm giving you the kitchen table."— Abby Jordan, Co-Founder eCreamery · Host, Sugar & Grit
Get on the list.
Be first when it opens.
The course is in development. Waitlist members get launch pricing, first access, and the occasional behind-the-scenes update as it's being built.
Course price: $1,997. Waitlist gets a discount. No spam, ever.
Go deeper now.
Sugar & Grit Inner Circle
Monthly live Q&As with Abby, private community, and the conversations that don't make it onto the podcast. $97/month. Founding rate locks in forever.
Join the Inner Circle →Founding Mastermind
8 founders, 6 months, direct access to Abby Jordan. The highest-touch offering she'll ever do. 8 spots. Applications open now.
Apply for the Mastermind →Hanging
Off a
Cliff.
How to hold on when everything tells you to let go.
9 modules. 20 years of survived experience. The course built from real obstacles, real mistakes, and 25 moments of almost quitting — packaged for founders who are in the middle of their own cliff right now.
Join the Waitlist
The course isn't open yet. Get on the list and you'll be first to know when it launches — at the lowest price it will ever be.
No spam. Unsubscribe any time. Waitlist members get launch pricing and first access.
Course price: $1,997 — waitlist gets a discount.
Most courses are written by people who figured it out. This one was written by someone who almost didn't — 25 times.
Hanging Off a Cliff isn't theory. It's the 20 years of eCreamery — the ADA lawsuits, the COVID revenue crash, the investors, the almost-quits, the flat tire on the way to Harry & David — packaged into 9 modules that give you a framework for your cliff.
Every module opens with a real story. Every module closes with something you can use in your business this week.
This course is not:
A generic business framework anyone could have written
Motivational content you'll forget by next Tuesday
Advice from someone who's never had to make payroll in February
A highlight reel of someone else's success
This course is:
20 years of survived experience, raw and specific
9 modules built from real obstacles, real mistakes, real recoveries
The course Abby wishes had existed when she needed it most
9 modules. Every one built from something real.
I Quit 25 Times
The real story of staying
What quitting actually looks like from the inside — and why coming back 25 times is the only credential that matters. Maps your own quit pattern so you can see it coming next time.
Don't Mistake a Wave for the Ocean
Permanent decisions on temporary data will bankrupt you
The COVID revenue story. The most expensive mistake of 20 years — and the one question you should ask before every major decision: is this a wave or is this the ocean?
The Price Is Never the Problem
Underpricing, shame, and the February crisis
Why food and product founders chronically underprice, what February actually looks like in a seasonal business, and how the shame of asking for a payment plan is more expensive than the debt itself.
You Are Not Your Business
What happens when the thing you built becomes who you are
When the press feels like proof you exist. When the bad quarter feels like proof you don't. The identity merger that makes you a worse decision-maker — and how to separate the two before it costs you both.
Trust Is the Only Thing That Survives
The co-founder truth nobody puts in a contract
The years of not talking outside of business. What trust actually looks like when everything else breaks down. What to put in writing that nobody tells you to put in writing.
Don't Go Wide. Go Deep.
How to build a $3M business in 1,200 square feet
The expansion trap. Why "more" feels like progress and isn't. How eCreamery hit $3M in revenue out of a 1,200 sq ft space — and the question nobody asks at year 5: What if I just did this better?
Scaling for the Wrong Reason
What happens when ambition and investor pressure sound exactly the same
The difference between scaling because the business is ready and scaling because you want what scaling promises. How capital partners change the questions you ask — and which questions disappear.
The Quarterly Crisis
What almost losing it all actually looks like from the inside
The ADA lawsuit with no cash. Partners walking away. The husband who named the pattern. Why shame is the most expensive thing on your balance sheet. And the calls to senators that saved everything.
One More Handhold
How to hold on when everything tells you to let go
The closing module. What 20 years of one-finger moments actually builds in you. What brought you back every single time. Your cliff map — and why you're still here.
From Abby Jordan, Course Creator
"I built this course because I needed it and it didn't exist. Every business school gives you frameworks from people who never had to call a senator from their kitchen table. I'm giving you the kitchen table."— Abby Jordan, Co-Founder eCreamery · Host, Sugar & Grit
Get on the list.
Be first when it opens.
The course is in development. Waitlist members get launch pricing, first access, and the occasional behind-the-scenes update as it's being built.
Course price: $1,997. Waitlist gets a discount. No spam, ever.
Go deeper now.
Sugar & Grit Inner Circle
Monthly live Q&As with Abby, private community, and the conversations that don't make it onto the podcast. $97/month. Founding rate locks in forever.
Join the Inner Circle →Founding Mastermind
8 founders, 6 months, direct access to Abby Jordan. The highest-touch offering she'll ever do. 8 spots. Applications open now.
Apply for the Mastermind →